Architecture & Design Film Festival — Amanda Blackwell

Film Festival

The Architecture and Design Film Festival is a celebration of the creativity, innovation, and beauty that goes into designing the built environment around us. The festival takes place in Tulsa, Oklahoma, and is the largest event of its kind in the United States. To promote the festival, a series of ads have been created, each featuring a unique take on swiss style graphic design.

Swiss-style graphic design is known for its simplicity, clarity, and emphasis on typography. These qualities make it an ideal choice for promoting an event like the Architecture and Design Film Festival. The typography used in these ads is eye-catching and easy to read, making it perfect for communicating important information like the festival's location, dates, and other details.

The ads themselves come in a variety of formats, including bus stop ads, newspaper ads, magazine ads, wall posters, sidewalk signs, and small flyers. Each ad is slightly different, but they all share the same branding colors that the festival uses. This consistency in branding helps to create a cohesive look and feel across all the ads, making it easy for people to recognize the festival no matter where they see it.

The use of typography in these ads is not only functional but also beautiful. The clean, modern lines of the typography are visually appealing and help to reinforce the idea that the festival is a celebration of design and creativity. By using typography as the primary design element, these ads stand out from the crowd and help to create a sense of excitement and anticipation around the festival.

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